8:30am - 9:00am — Breakfast & Registration
9:00am - 10:00am — Media Training: Effective Communication Between You and the Press
Cat got your tongue? Join ex-reporter/columnist turned PR pro, Bill Atkinson, for a lesson on navigating the intimidating world of media relations. This interactive session will walk you through the “How-Tos” of working with the media. Whether it is prepping for a radio interview, delivering your message to a newsroom, or building positive relationships with reporters; this session will help you develop strategies for proactive outreach, fielding media calls, and crisis communications.
Presented by: Bill Atkinson, Partner, 212 Communications
10:00am - 11:15am — Economic Update
Hear the latest on the state of the economy, why the current conditions are both unique and challenging, and what the intersection of multiple economic crosscurrents could mean for growth, interest rates, and the investing markets over the coming year.
Presented by: Fred Walls, Managing Director and Colleen Doremus, Director, SunTrust Foundations & Endowments Specialty Practice
11:15am - 12:30pm — 2017 Accounting, Tax & Audit Updates
Hear the latest tax pronouncements impacting non-profit organizations,revenue recognition issues related to conditional grants and contributions, implementation of new not-for-profit financial reporting guidelines and State registration requirements for soliciting contributions.
Presented by: Lori Burghauser, Principal; Erin Charles, Principal; Paula Raynor, Manager; Brina Zinter, Senior, SC&H Group
12:30pm - 1:15pm — Lunch
1:15pm - 2:15pm — Interest Rate Management
A discussion on the current interest rate market and risk management strategies.
Presented by: Brandon Artigue, Capital Markets Origination, SunTrust Robinson & Humphrey
2:15pm -3:15pm — Leveraging Treasury Management Solutions to help with Working Capital Management
Many Not-For-Profit's over the last several years have undertaken a detailed diagnostic analysis of their treasury operations. This session will discuss peer benchmarking to identify best-in-class practices, which, when combined with the diagnostic analysis, creates the foundation for a new blueprint for optimal treasury and working capital management.
Presented by: Corbin Hankins, First Vice President, Treasury & Payment Solutions, SunTrust & Michael Kelley, First Vice President, Treasury & Payment Solutions, SunTrust
3:15pm - 3:30pm — Break
3:30pm - 5:00pm — Safeguard Your Non-Profit from Cybersecurity Risk
This session will bring together a distinguished panel of cybersecurity, legal, and insurance experts to help your non-profit navigate cybersecurity risk. Topics that will be discussed include:
Presented by: Jeff Bathurst, CIO, SC&H Group; Terry Katz, Vice President, HMS Insurance, Bobby Turnage, Partner, Venable
5:00 pm - Q&A followed by a complimentary Happy Hour in the Wyndham Courtyard! (weather permitting)
5:00pm - 6:00pm:
Earn up to 6 CPE Credits