Customer-centric CFOs and CMOs understand the importance of customer insight. This is where growth and profitability reside. Finding new ways to maximize value and create predictable revenue streams can only be realized through a 360-degree customer view.
But, many CRM systems still only serve as a place to house records or transactions – as opposed to a place to analyze trends and predict opportunity. To fully anticipate needs, you must analyze:
Arm your company with information that translates into fiscal strategy, and financial strength.
Join us for our webinar: Monetizing the 360-Degree Customer View – Fact or Fantasy and learn how to deliver data driven customer insights that will make your CFO a collaborative partner in your CRM strategy.